WEGOGO To Tap Experience Of Award-Winning Marketer With Over A Decade Of Promoting Destinations To Chinese Travellers
Singapore, 6 May 2016 - WEGOGO today announced the appointment of Ms Reene Ho-Phang as Strategic Advisor to the tech start-up targeting the burgeoning outbound Chinese travel market. She brings two decades of multi-channel marketing, communications and partnership experience in travel and tourism.
Ms Ho-Phang is the Managing Director of BrandStory Inc, a travel marketing and representation firm with offices in Shanghai, Beijing, Guangzhou, Chengdu, as well as Hong Kong, Taipei and Singapore.
BrandStory has under its belt, tourism boards from Australian, Middle Eastern, European and USA destinations who have appointed the firm to run and manage all aspects of tourism marketing campaigns targeted at millions of travellers from the world’s largest outbound source market China.
Destination marketing organizations that currently engage the multi-award winning firm include the Hawaii Tourism Authority, Las Vegas Convention and Visitors Authority, Capital Region USA, Destination DC, Visit San Francisco, NYC & Company, Virginia Tourism Corporation, Grand Duchy of Luxembourg, and Qatar Tourism Authority. In Taiwan, Hong Kong and Singapore,BrandStory represents Brand USA, an Obama Administration initiative and the national tourism organization charged with promoting America as a premier travel destination.
An agency of charismatic storytellers, BrandStory employs a strategic mix of travel industry and airline engagement, digital content marketing, social influencer activation, media advocacy as well as partnership marketing to spark the desire for and drive actual travel by Chinese consumers.
BrandStory under Ms Ho-Phang’s leadership has successfully helped destinations increase Chinese visitation, sometimes dramatically. The Emirate of Abu Dhabi experienced more than 200% increase in arrivals while the Capital Region of USA saw over 43% rise in a year to make China the number one source of international visitation to the “birthplace of America.”
Said Reene, “Having seen how rapidly the market has evolved and given its huge geographical size, I am fortunate to be part of this booming industry. When Mak and Richard shared the vision of WEGOGO and how their innovative use of technology will change the way Chinese travel the world, I knew I had to be part of this exciting journey” she added.
COO and Co-founder Richard Tan shared, “We are thrilled to be working with Reene to tap on her wealth of knowledge of the Chinese tourism industry.”
“It’s like discovering a gem – an expert at promoting international tourism to Chinese, a perfect match for us. This is what WEGOGO promises to offer the Chinese traveller, sharing the stories of memorable experiences by inspirational travel hosts from all over the world,” added Richard, who is also known internally as Chief Travel Pirate.
Added Co-founder and CEO Mak Chee Wah, “WEGOGO is addressing the needs of a new breed of transformational travellers. Having Reene on board will accelerate our plans.”